Marketing plan
Starting November 2, the new service will be offered at 3:00pm on Saturdays* in the Chapel Garden (just outside of the Nativity Chapel.) During inclement weather, the service will be held inside.
This Holy Eucharist service is formed around a singular idea: The congregational singing of hymns, old favorites and some new (singable) ones, too.
A regular pianist will participate, as will other instrumentalists from time to time. Fr Allen Breckenridge will coordinate with musicians. If you would like to be considered, please be in touch with him at frallenb02@live.com.
Thanks to parishioners who have offered their thoughts and suggestions.
We need some help from you, the readers of Bell &Tower.
A marketing plan will be launched in mid-September, within the parish and to the greater Tucson community. Staff want to be strategic with communication and, to that end, are considering the following teasers:
—Home before dark.
—Come a stranger, leave as a friend
—Bring Grandma to a hymn sing
If you’d like to share your opinion, please contact Mtr Mary with your “gut” responses to the above three approaches. Your feedback will be extremely helpful.
Mtr Mary’s email address is mary.trainor@stphilipstucson.org. Thank you!
*Rising Stars concerts are scheduled for 3:00pm on Saturday, February 22, and Saturday, March 22. On those concert dates, Joyful Noise will not occur.
Everyone loves a hymn sing but it is important to know who you are targeting both with the music and the timing. Parishioners over 65 often have limitations on their driving licenses that won’t let them legally drive after dark. Tucson is a dark city. On the other hand, you will find that university students and young adults are partial to being out after dark for compline and like services. Being out under the stars of an evening is an attractive possibility. Once again, it depends who your target audience in the community is whether Grandma, those looking for a home away from home, or those just beginning to flex their spiritual muscles.
Cynthia Carson
Thanks, Cynthia. The 3:00pm time was chosen precisely so that folks could attend and return home before it gets dark.